March 7, 2008 - Sony is encouraging customers to recycle their old electronics by airing reruns of TV commercials for outdated Sony products from tape decks to giant camcorders, Advertising Age reports. The ad campaign runs in advance of a series of company-sponsored recycling events at which customers can drop off their old Sony electronics for free.
TV ads will run in regional markets ahead of 40 planned recycling events in the U.S. The first will take place this weekend in San Diego, where Sony Electronics is headquartered.
Sony has also partnered with waste-hauling giant Waste Management on setting up e-waste recycling points throughout the U.S. There are 100 such locations already scattered throughout the country, and the company plans to have one in each state by the end of the year, according to a Sony spokesman.Article can be found on Sustainablelifemedia.