Monday, January 21, 2008

How to Green Your Media Plan

Authentic, verifiable positive impact behind concrete action is the true ticket to winning the hearts, minds, and brand preferences of today's green-minded consumer. By the same token, greening your brand communications requires far more than a few mere edits on a page. Here are four key elements to creating a smart, effective media strategy that won’t call your green cred into question. By Matt Heinz

To truly make your company's practices more sustainable, you have to change how you do business. The good news is that you don't have to wait for product manufacturing and supply-chain changes (which can take a long time) to have a material, carbon-cutting effect on your business, and your marketing in particular. By examining various elements of your media plan, you will uncover several significant opportunities to reduce your marketing department's carbon footprint — all while maintaining and in some cases increasing the effectiveness of your campaigns.

Read about the four elements here at Sustainable Life Media.

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